Idea Lab

Incubator and cohorts for potential & early-stage business ideas.

What is it?

The IDEA Lab is a 6-week startup program that helps you go from guessing to growing with clarity and confidence. You’ll learn from business experts and successful entrepreneurs as you create your business strategy and take bold action.

Ever feel like this?

  • “I have an idea, but I don’t know where to start.”

  • “I’ve made a few sales, but I’m winging it.”

  • “I don’t know how to price, market, or scale my business.”

  • “I’m scared I’ll waste time or money chasing something that won’t work.”

  • “I know this could be a great business, but I need someone to help me build it.”

  • These are signs you’re ready for a real strategy.

Then you need a clear business strategy and plan for how to build your business.

Who Is This For?

  • Aspiring entrepreneurs or founders with early-stage ideas.

  • Business owners under $150K in revenue who are tired of guessing

  • Side-hustlers ready to go full-time

  • Founders, creatives, or service providers unsure how to start or grow

What’s the Process To Get In?

  • Apply if you’re ready to get to work

  • We’ll review your application and contact you if we think you’re a good fit (spaces are limited)

  • You Pay the course fee ($197) to secure your spot

  • Onboard into the program when the next cohort is ready to begin

What you Learn:

In 6 weeks, you’ll learn how to:

  • Get focused & validate your business idea (or pivot it fast)

  • Find your ideal customer and speak their language

  • Build a business model and revenue plan

  • Name, market, and sell your offer/product with confidence

  • Create systems that help you grow sustainably

  • Take bold action and build your business

What do I need to do to qualify?

We’re not looking for perfection. We’re looking for commitment.
The IDEA Lab is designed to support early-stage entrepreneurs and small business owners, but it only works if you’re ready to put in the work.

We want to work with people who are:

  • Willing to show up consistently and participate fully

  • Open to feedback, learning, and doing things differently

  • Committed to getting clarity and taking action, even when it’s uncomfortable

  • More focused on progress than perfection

  • Ready to invest ~10 hours/week into moving their idea forward

  • Hungry to grow, collaborate, and be part of a supportive community

This isn’t a class, it’s a launchpad. We’re looking for people who are ready to do what it takes to start or grow something real.

Apply For The Idea Lab