Idea Lab Stage 2
Build Real Traction.
Create Momentum That Sticks.
4 months of structured execution, mentorship and accountability for founders ready to move.
You’ve Started. Now It’s Time to Build Real Momentum.
You’re building - but nothing is compounding yet.
You need to sharpen your pitch, and prepare for grants or investors
You’re ready for structure, pressure and accountability that produces results.
You know who your customer is - and you’re ready to start acquiring them and securing pilots, partners or waitlists
You don’t want to wander for another 6 months building it alone.
You want your pitch & numbers to hold up under scrutiny and your actions to actually move the needle
From Building to Buy In.
This incubator is built for execution.
Over 4 months you’ll work side by side with peers, experienced founder mentors and experts to turn focused action into visible progress.
Over 4 months you will:
Phase 1: Validate & Build
✓ Talk to at least 25 real potential customers
✓ Develop wireframes or MVP specifications
Phase 2: Acquire & Execute
✓ Build a clear customer acquisition plan and put it into motion
✓ Actively pursue pilots, partnerships, or early adopters
Phase 3: Prepare & Present
✓ Create a financial model and unit economics map
✓ Draft a grant application or fundraising roadmap ✓ Deliver a refined pitch at Final Demo Night
You leave with assets, clarity, and visible progress, positioned to pursue capital or build through revenue.
How Momentum Gets Built
We combine:
✓ Experienced founder mentors who’ve built and exited
✓ Strategists who help you pressure-test your model
✓ Structured weekly accountability checkpoints
✓ High-performance mindset coaching
✓ Real feedback, not vague encouragement
As you rapidly build and launch your early-stage startup.
This cohort is curated.
We review every application and select committed founders.
If selected, you’ll do a short virtual interview and pitch.
We’re not looking for perfection; we’re looking for commitment.
4-Month Cohort: Weekly Progress
This is for you if…
✓ You’re actively building - not just thinking about it
✓ Your startup is highly scalable and has real potential for growth
✓ You know who your customer is and the problem you solve
✓ You’re ready to be pushed and challenged
✓ You can commit 10-15 focused hours per week
This is not for you if…
✓ You want passive learning
✓ You’re unwilling to share your work with the group
✓ You’re not willing to do the work - personally and professionally
✓ You resist feedback, change slowly or refuse to adapt
✓ You’re looking for a quick win without sustained effort
How to Get In
Step 1: Apply
Tell us where you are, what you’re building and what you want to achieve.
Feel like this is beyond the stage you’re at? Check out Idea Lab Stage 1.
Step 2: Interview
You’ll pitch your idea and we’ll ask a few questions to understand fit.
What we’re looking for:
✓ Coachability
✓ Follow through
✓ Scalability of your idea
✓ Commitment 10-15 hrs/wk
Step 3: Commitment
If you’re a fit, you’ll receive an invite to join the cohort.
Investment: $597
for 4-month cohort
(We’ll share start dates and weekly cadence after acceptance)