Idea Lab Stage 2
Stop Guessing.
Start Building.
Validate your idea and build a real business foundation in 6 focused weeks.
See if this is for you >
This is where most Entrepreneurs get stuck.
You have an idea, but no clear roadmap.
You’ve talked to a few potential customers but you’re not getting consistent traction.
You don’t know how to pitch or sell what you’re building to customers or investors.
You’re busy - but not confident it’s the right work.
You’re doing all the things and none of it feels strategic.
You don’t know how to price or properly
monetize it.
You want to see if this business is something people will pay for and is worth your time and effort.
The Idea Lab is the bridge between guessing and growing.
In just 6 weeks, you’ll go from uncertainty to action. You’ll validate your idea, pressure-test you business model and create a clear path forward with ongoing support and accountability.
In 6 weeks you will:
✓ Validate (or pivot) your idea
✓ Clarify your ideal customer
✓ Build a viable business model
✓ Create a revenue path
✓ Learn how to pitch it to customers or investors
✓ Launch with a 90-day execution plan
Week 1
Validate the problem
Validate the Customer
✓ 6 focused weeks
Inside the 6 week Process
Week 2
Week 3
Build your business model
Week 4
Pitching & Sales
✓ Cohort-based capped at 15 founders
Week 5
90-day launch plan
Week 6
Pitch Night
✓ Live weekly sessions with experienced founders
This is for you if…
✓ You’re ready to build or are building an early-stage idea or business under $150k in revenue
✓ You’re ready to move from guessing to structured validation
✓ You’re willing to test your assumptions and hear honest feedback
✓ You’ll show up consistently and can commit ~10 focused hours per week
✓ You’re willing to grow outside of your comfort zone
✓
This is not for you if…
✓ You’re already scaling past $150k and need growth systems OR you’re a founder who has validated their problem and customer
✓ You want passive content instead of active execution
✓ You are preparing for grants or talks to investors
✓ You’re unwilling to pressure-test your idea or move outside of your comfort zone
✓ You can’t commit the time or do the work
✓
Already past this stage?
If you already know who your customer is, have a clear business model and are actively building your product/service, you may be a better fit for The Idea Lab Stage 2, which focuses on execution, traction and preparing for growth.
Explore Stage 2 >
What is it?
The Idea Lab (Stage 1) is a 6-week incubator program that helps you go from guessing to growing with clarity and confidence. You’ll learn from business experts and successful entrepreneurs as you create your business strategy and take bold action.
Ever feel like this?
“I have an idea, but I don’t know where to start.”
“I’ve made a few sales, but I’m winging it.”
“I don’t know how to price, market, or scale my business.”
“I’m scared I’ll waste time or money chasing something that won’t work.”
“I know this could be a great business, but I need someone to help me build it.”
These are signs you’re ready for a real strategy.
Then you need a clear business strategy and plan for how to build your business.
Who Is This For?
Aspiring entrepreneurs or founders with early-stage ideas
Business owners under $150K in revenue who are tired of guessing
Side-hustlers ready to go full-time
Founders, creatives, or service providers unsure how to start
What’s the Process To Get In?
Apply.
We’ll review your application and contact you if we think you’re a good fit (spaces are limited)
If accepted, you pay the course fee ($197) to secure your spot
Onboard into the program when the next cohort is ready to begin.
What you Learn:
In 6 weeks, you’ll learn how to:
Get focused & validate your business idea (or pivot it fast)
Find your ideal customer and speak their language
Build a business model and revenue plan
Name, market, and sell your offer/product with confidence
Create systems that help you grow sustainably
Take bold action and build your business
What do I need to do to qualify?
We’re not looking for perfection. We’re looking for commitment.
The IDEA Lab is designed to support early-stage entrepreneurs and small business owners, but it only works if you’re ready to put in the work.
We want to work with people who are:
Willing to show up consistently and participate fully
Open to feedback, learning, and doing things differently
Committed to getting clarity and taking action, even when it’s uncomfortable
More focused on progress than perfection
Ready to invest ~10 hours/week into moving their idea forward
Hungry to grow, collaborate, and be part of a supportive community
This isn’t a class, it’s a launchpad. We’re looking for people who are ready to do what it takes to start or grow something real.