Idea Lab Stage 1
Stop Guessing.
Start Building.
Validate your idea and build a real business foundation in 6 focused weeks.
Past this stage? Learn about our startup ecosystem for underdogs.
This is where most Entrepreneurs get stuck.
You have an idea, but no clear roadmap.
You’ve talked to a few potential customers but you’re not getting consistent traction.
You don’t know how to pitch or sell what you’re building to customers or investors.
You’re busy - but not confident it’s the right work.
You’re doing all the things and none of it feels strategic.
You don’t know how to price or properly
monetize it.
The Idea Lab is the bridge between guessing and growing.
In just 6 weeks, you’ll go from uncertainty to action. You’ll validate your idea, pressure-test you business model and create a clear path forward with ongoing support and accountability.
In 6 weeks you will:
✓ Validate (or pivot) your idea
✓ Clarify your ideal customer
✓ Build a viable business model
✓ Create a revenue path
✓ Learn how to pitch it to customers or investors
✓ Launch with a 90-day execution plan
With live, hands-on feedback from our mentors and experienced founders
Inside the 6 week Process
Week 1
Validate the problem
Week 2
Validate the Customer
Week 3
Build your business model
Week 4
Pitching & Sales
Week 5
90-day launch plan
Week 6
Pitch Night
✓ Hands-on mentorship with experienced founders
✓ 6 focused weeks
✓ Cohort-based capped at 15 founders
This is for you if…
✓ You’re ready to build or are building an early-stage idea or business under $150k in revenue
✓ You’re ready to move from guessing to structured validation
✓ You’re willing to test your assumptions and hear honest feedback
✓ You’ll show up consistently and can commit ~10 focused hours per week
✓ You’re willing to grow outside of your comfort zone
This is not for you if…
✓ You’re already scaling past $150k and need growth systems OR you’re a founder who has validated their problem and customer
✓ You want passive content instead of active execution
✓ You are preparing for grants or talks to investors
✓ You’re unwilling to pressure-test your idea or move outside of your comfort zone
✓ You can’t commit the time or do the work
If you already know who your customer is, have a clear business model and are actively building your product/service, you may be a better fit for The Idea Lab Stage 2, which focuses on execution, traction and preparing for growth.
Explore Stage 2 >
Already past this stage?